30 mars 2018 ~ 0 Commentaire

Characterstics of Explanatory Video

Characterstics of Explanatory Video Beezer%20animated%20explainer%20video.jpg?t=1521812696974&width=815&name=Beezer%20animated%20explainer%20video

App Explainer Video

An « explainer video » is a brief video that provides an introduction to or a overview of a topic.

An explainer movie is a short animated movie which focuses on explaining a business idea in an easy, engaging and compelling manner, by utilizing a clear and concise language; attractive and attractive visuals that quickly grab the viewer’s attention. It’s both informational and educational, generally it explains exactly what the business provides, how it can help the consumers with their difficulty and why that product/service is the ideal option in the market.


What makes these videos different from any other marketing video? Check out their characteristics!

- Short: explainer videos are short and very straightforward (no more than 90 seconds on average).

- Simple: they pass out a very simple and clear message by obeying the classical story structure of « what », « how » and « why ».

- Determined by the target audience and their issues: these kinds of videos are created to satisfy the target audience’s requirements, in order to make them feel recognized with the organization’s proposal.

- Top quality: to get the best marketing results, these videos have to have the highest quality in order to make the company stand out from the competition.

- Animated personalities: explainer videos normally utilize animated characters to give a fun touch which creates a solid relation to the target market.

- Branding colours: they generally utilize the appearance & feel of their brand’s identity to be able to spawn strong brand recognition.

- Music: explainer videos have music and sound effects that set the mood to tell a particular story and help to boost engagement.

- Professional voice-over: These videos are featured with a professional voiceover artist that reveal what is being shown on screen.

Advantages Of A Explainer Video

Now that we know what an explainer video is and what their most important characteristics are, the question is: how can it help you market your business? We’ve compiled 4 excellent benefits they need for enhancing your advertising strategy. Check these out!

1: Explain your business idea in just a matter of moments – Explainer videos are excellent to spell out your business idea in only a couple seconds, they function flawlessly to immediately grab your audience’s interest. By putting an explainer video over the fold on your site, you could raise the average visit time by 2 minutes!

2: Boost your online visibility – Hence, if you make your visitors stay longer on your webpage, it’s widely appreciated by Google (or some other search engine), contemplating it of curiosity and will rank it higher. Additionally, video content gives you the chance to be on YouTube, the 2nd biggest engine as well as the 3rd largest social networking site on the internet.

3: Increase conversions – Explainer videos are very catchy, attractive and persuasive, and they encourage people to keep on watching. Individuals may understand what you do in a fast, easy, informative and enjoyable manner. This is essential to begin growing your conversion rates. Just for you to have an idea, an explainer video may increase conversions by 20 percent normally!

4. Build brand awareness – If you apply the colors of your new brand to the landscape and background of your movie, the viewers will know that your organization is the one behind that proposition. Furthermore, if you personalize the personalities of this video based on your target audience’s personality, look, age, etc. you will create a powerful emotional bond with them. All this helps a lot to build brand awareness and induce trust towards your company.

Consequently, if you think about the main features of these videos, you can see they may assist you through each phase of the sales funnel: consciousness, consideration and decision. It all depends on the message that you want to transmit and what kind of « activity » you want to create from your target audience. Don’t miss the chance to use such a great cost-effective marketing tool!

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